Questions? Call the Engagement Ring Experts now at 646-758-0236

View your Shopping Cart and Order Status


Guaranteed 30-Day Returns  Lifetime Warranty  and Free Fedex Shipping




Since 1929

Since 1929, our family has taken pride in serving our customers and we now offer this same tradition of excellent selection, quality and value to our on-line customers.Sam Merksamer's father and grandfather started with a single retail store in 1929.











Sam Merksamer

Sam Merksamer continued that tradition of expertise in jewelry merchandising, manufacturing, marketing and customer service, succeeding in growing the family business, Merksamer Jewelers, into a 50-store retail chain with a presence nationwide. 


 In 1996, Sam sold Merksamer Jewelers and became the CEO and president of two of the largest  retail jewelers in the country.


Through his consulting service, SJM Worldwide, LLC., since 2000, Sam has advised retail jewelers and manufacturing jewelers in the areas of strategic planning, restructure, product development and marketing.


As a result of his analysis and research and 40 years in the jewelry industry,  Sam believes that the on-line platform is the best way to deliver selection, value and quality to today's jewelry consumer. Sam is joined by his daughter, Jen, the fourth generation of this jewelry family, with a masters in marketing and experience in jewelry marketing.


Diamond Classic Jewelry is simply our newest and most convenient location, an on-line jewelry store that will provide you with the same exceptional shopping experience and commitment to service, selection and value that our customers enjoyed since 1929. Our home offices are in New York City where we have access to the finest diamond sources, jewelry designers and manufacturers.


You can contact Sam at



Diamond Classic Jewelry offers diamond jewelry in classic styles because we have found these are our customer’s favorites and believe they offer the appeal of easy everyday elegance, polish and luxury. We are pleased to offer our customers the opportunity to find timeless jewelry they will enjoy for many years to come. Diamond Classic Jewelry provides an extensive selection of top selling diamond jewelry styles that are typically found in traditional jewelry stores, with substantial on-line savings. We show you how much you would pay at other stores and how much you save shopping with us.  Just click on the icon "Compare Our Prices" when you are on an individual product page.



Diamond Classic Jewelry is unique because all of our diamond rings and diamond jewelry are pre-set and priced with the center diamond! We have taken the guess work out of building a piece of diamond jewelry online and instead offer you the convenience of simply selecting the diamond engagement ring, wedding or anniversary ring, diamond jewelry that fit your personal style at a great price.



First, we chose best selling classic styles of diamond engagement rings and diamond jewelry…styles that we know our customers love…styles that we know they will still love for years to come... diamond classics! Then, we rely upon our designers’ and manufacturers’ years of expertise to design and build diamond engagement rings and diamond jewelry for you in perfect balance – size, value and quality. We present these style in many carat weight variations so that you can choose exactly the one that fits your personal taste and budget. We offer many carat weights so that you can find an affordable diamond engagement ring.



Value and quality are important to us: That is why we stand behind our diamond jewelry with a Lifetime Warranty against manufacturer's defects and issue our own Certificate of Authencity and Appraisal for each piece of diamond merchandise.


We have a Perfect Fit Guarantee so that you know your ring will always fit correctly. We offer free ring sizing and in order to make sure that your ring is the correct size, we will provide you with a free ring sizer kit.  We offer Free FedEx shipping on all purchases and many payment options, and easy 30 Day Returns.  Check out all of Our Policies.



We welcome you as a customer and are always pleased to hear from you. Please call us with any questions at 646-758-0236. You may also contact us by e-mail customerservice@diamondclassicjewelry  Join our E-mail to receive news and special officers. Check out our Diamond Engagement Ring Blog  and  visit us on Facebook.


To all of you, from all of us at Diamond Classic Jewelry -  Best Wishes and thank you for your business!


Sam Merksamer